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進入《中英對照讀新聞》Retrevo : Consumers Prefer Kindle Fire to iPad Retrevo調查：消費者喜愛Kindle Fire 勝過iPad
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More consumers are interested in buying a $199 7-inch Kindle Fire rather than a more expensive 9.7-inch iPad during the holiday season, according to a survey commissioned by Retrevo.com, the consumer electronics review and shopping site.
據消費電子產品評論及購物網站「Retrevo.com」所做的一項調查，在這個度假旺季，更多消費者青睞199美元的7吋Kindle Fire，而非較昂貴的9.7吋iPad。
Retrevo surveyed more than 1,000 online consumers and found that 22 percent of all respondents plan to buy a tablet during the holidays. Twelve percent of all respondents said they would buy a Kindle Fire during the holidays, whereas 10 percent of all respondents said they would buy an iPad, which starts at $499.
Retrevo 調查1000多名線上消費者後發現，在所有受訪者中，22％的人計畫在這個節日期間添購一台平板電腦。12％表示他們會買Kindle Fire，而10％的人表示會買499美元起跳的iPad。
Among people who already own a tablet, purchase intent also skews toward the Kindle Fire. Twenty-seven percent of current tablet owners said they would buy a Kindle Fire during the holidays, and 20 percent of tablet owners said they would buy an iPad.
在已經擁有一台平板電腦的人之中，購買的意向也趨向於Kindle Fire。27％現有平板電腦擁有者表示他們會買Kindle Fire，20％平板電腦擁有者表示會買iPad。
"Conditions seem right for the Amazon Fire to become a hot item this year," said Retrevo. Although the study didn’t ask about the recently announced $249 Barnes and Noble Nook tablet, the Nook tablet "could also be an attractive alternative to an iPad," Retrevo added.
Retrevo表示，這股亞馬遜之火似乎具備成為今年暢銷品的條件。雖然該調查沒有問及邦諾公司最近宣布的249美元Nook平板電腦，但Retrevo補充說，Nook平板電腦「也可能成為有吸引力的替代品」 。
Only about half the iPad 2 owners said the iPad was "just right" in terms of weight and size, Retrevo noted.
Retrevo指出，只有約半數的iPad 2用戶表示，iPad在重量與大小方面「剛剛好」。
新聞辭典
prefer…to…：喜歡…更甚於…。
skew：形容詞，歪；傾斜。例句：The slide was skew.（這張幻燈片有點歪。）
in terms of：片語，由…的觀點，以…的方式，依據。例句：In terms of saving some money for your annual vacation, I think you’d
