離開
進入《中英對照讀新聞》Unemployed man sells himself on Dublin billboard 失業男子利用都柏林廣告看板自我推銷
◎俞智敏
Tens of thousands of Irish people are leaving their debt-shattered land because they can’t find work. But one frustrated job hunter, 26-year-old Feilim Mac An Iomaire, has refused _ and and captured the nation’s imagination with an inventive PR stunt that highlights his plight.
成千上萬名愛爾蘭人正因為找不到工作而打算離開債務累累的家鄉。但其中一名氣餒的求職者、26歲的麥康歐莫拉卻拒絕離開，他使出極具創意的公關絕招，凸顯他的求職困境，因此引起愛爾蘭全國的注意。
"SAVE ME FROM EMIGRATION," reads Mac An Iomaire’s billboard in the heart of Dublin, the focal point for a novel social media-driven campaign that advertises his 10-month search for work and desire to stay in Ireland.
「別讓我移民海外，」麥康歐莫拉在都柏林市中心登出的廣告看板上寫著，這是他打出以社交媒體為主力的創新宣傳活動焦點，目的是要宣傳他這10個月來努力求職的過程，以及他想留在愛爾蘭的決心。
The billboard pictures Mac An Iomaire -- his back to the camera, a suitcase in one hand and a Gaelic hurling stick in the other -- staring across the ocean at a vista of the Statue of Liberty, British Houses of Parliament, Sydney Opera House and Toronto’s CN Tower.
在這幅看板上，麥康歐莫拉背對著鏡頭，一手提著行李箱，一手拿著愛爾蘭曲棍球棒，遠眺大海另一頭的自由女神雕像、英國國會大廈、雪梨歌劇院與多倫多的CN塔。
The billboard, placed strategically on Merrion Road _ Dublin’s answer to Beverly Hills _ piqued Irish media interest and set the Internet alight.
這幅看板的位置就在梅瑞恩路上，這裡相當於都柏林的比佛利山莊，因此引發愛爾蘭媒體好奇，更成為網路發燒話題。
Mac An Iomaire acknowledges his pitch was calculated, in part, to appeal to Ireland’s hurt pride as a nation. He included the Gaelic hurling stick because it’s an obvious symbol of nationalism for any Irishman; he personally hasn’t played hurling since he was around 12.
麥康歐莫拉坦承他的推銷手法經過精心設計，以期訴諸愛爾蘭受傷的民族自尊心。他在看板上加進了愛爾蘭曲棍球棒，因為這是愛爾蘭民族主義的明顯象徵，其實麥康歐莫拉本人自12歲以後就再也沒打過曲棍球。
新聞辭典
capture someone’s imagination：片語，指讓某人感到疑惑、引起某人的持續關注，例句︰The story of the young wizard has captured the imagination of the world’s children.（這個巫師男孩的故事引起全世界兒童的興趣。）
pique someone’s curiosity/interest：片語，指引起興趣或好奇心，例句︰The advertisement piqued my curiosity about the product.（這幅廣告引起我對廣告產品的好奇。）
pitch：名詞，口語用法，指叫賣或推銷的台詞、手段，例句︰The man in the shop gave me his （sales） pitch about quality and reliability.（店家向我大力推銷其商品的品質與可靠度。）
