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進入《TAIPEI TIMES》 Facebook’s parent faces historic drop as stock tanks
Meta’s stock information is displayed on a screen at the NASDAQ MarketSite in New York on Thursday. Photo: Bloomberg
SOCIAL MEDIA BAGGAGE: ‘Facebook’s past challenges will follow Meta into the metaverse,’ so it must convince users that the metaverse is a ‘good thing,’ an analyst said
/ AP
Shares of Meta Platforms Inc, formerly known as Facebook, on Thursday registered a historic plunge after the social media giant reported a rare profit decline due to a sharp rise in expenses, shaky ad revenue growth, competition from TikTok and fewer daily US users on its flagship platform.
At the same time, it invested more than US$10 billion in CEO Mark Zuckerberg’s ambitious plan to transform Meta Platforms Inc into a virtual reality — or “metaverse-based” — company.
Meta’s shares fell more than 26 percent to US$237.76 in afternoon trading on Thursday, lopping more than US$230 billion off the company’s overall value, or market capitalization. That is the largest single-day decline for a company on record.
“Meta is sacrificing its core business model for its fascination with the metaverse,” said Rachel Jones, an analyst with the research firm GlobalData. “Betting big on the metaverse isn’t a bad thing — the technology is set to be huge and provide a multitude of opportunities — but it will take at least another decade to really get going.”
While tech companies are accustomed to making big bets on futuristic-sounding ideas that sometimes become reality — and come with a huge payoff — Wall Street does not like uncertainty.
There is “continued concern that Facebook’s past challenges will follow Meta into the metaverse,” Forrester Research research director Mike Proulx said. “The company has work to do to convince consumers that Meta’s expression of the metaverse is a good thing.”
Since Meta took on its new name late last year, the company has been shifting resources and hiring engineers — including from competitors such as Apple Inc and Google — who can help Zuckerberg realize his vision.
Despite an enormous backlash to Facebook’s problems ranging from misinformation and privacy mishaps to teen mental health and hate speech, Zuckerberg continues to believe that bold bets to steer the company in new directions have generally paid off.
In a conference call on Wednesday, Zuckerberg said the company’s investments this year would focus on Reels — a TikTok-esque short form video service on Instagram — as well as messaging, ads, commerce, privacy, artificial intelligence “and, of course, the metaverse.”
“Making meaningful progress across all seven of these areas is going to improve the services we offer today and will help power a social, intuitive and entertaining metaverse,” he said.
He acknowledged that “this fully realized vision is still a ways off, and although the direction is clear, our path ahead is not perfectly defined.”
While Wall Street’s metaverse optimism appears to fall well short of Zuckerberg’s, Meta’s rivals are ramping up their own metaverse projects. This includes Apple, Google and Microsoft Corp, which last month bought the video game company Activision Blizzard with the hopes of accelerating its ambitions for the metaverse.
It is not just the big companies. App analytics company SensorTower said that 86 apps added “metaverse” to their title or description from November last year through last month. To date, 552 mobile apps include the term “metaverse” in their title or description.
Stifel analyst Mark Kelley sought to calm investors, saying that Zuckerberg outlined not one, but seven investment priorities for the company this year.
Kelley said he does not think that Meta’s initial goal of reaching 1 billion metaverse users is a stretch — and importantly, he believes only 40 percent would be gamers, signaling its broader appeal.
新聞來源：TAIPEI TIMES
