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進入《TAIPEI TIMES》Google sets up fund to aid news media
People walk past the Google for Taiwan signage at a news conference in Taipei yesterday. Photo: CNA
DIGITAL TRANSFORMATION: The NT$300 million fund is a first step in facilitating negotiations on the issue of tech firms paying publishers for content, an official said
By Lisa Wang / Staff reporter
Google yesterday launched a NT$300 million （US$9.74 million） fund to facilitate the digital transformation of the news industry in Taiwan, with the US tech company expected to hold a second round of talks with local media outlets to address the issue of sharing revenue with publishers.
The launch of the Taiwan News Digital Co-prosperity Fund came after the first round of talks between Google, Taiwanese media outlets and a cross-ministerial task force led by the Ministry of Digital Affairs wrapped up, Deputy Minister of Digital Affairs Lee Huai-jen （李懷仁） told a news conference in Taipei.
“We are glad that the first round of talks has yielded this result,” Lee said. “This is the first step. We believe more progress will be made going forward... We want to see more collaborations between Google and news outlets through more talks.”
The ministry welcomes the initiative from Google and supports local publishers’ call for technology companies to pay publishers for linking to their content, Lee said.
The ministry stands by its statement that resorting to legislation to regulate the payment of news content is “always an option,” he added.
A new round of negotiations is set to take place later this month, Lee said.
Facebook owner Meta Platforms Inc has also approached the ministry to introduce a similar program, Lee said in response to a reporter’s question.
The Taiwan News Digital Co-prosperity Fund, tailor-made for the local news industry, is “an innovative initiative and a new model to support the digital future and prosperity of the local news ecosystem,” Michaela Browning, Google vice president of government affairs and public policy in Asia Pacific, told the news conference.
“It will provide N$300 million in three years to support publishers to strengthen their digital capabilities, expand their reach and improve organization’s engagement,” Browning said.
The Digital Transformation Association, which helps manage the fund, said it would start accepting applications in May.
As Google has introduced a similar initiative in the EU, it might provide a model for the association to run the fund in Taiwan, the group said.
Google said Taiwan plays a substantial role in assisting the company in developing new hardware, making Taiwan the biggest hardware development center only after its US headquarters.
Google plans to launch a second hardware development center soon, Tina Lin （林雅芳）, managing director of sales and operations at Google Taiwan, told the news conference.
The construction of the center in New Taipei City’s Banciao District （板橋） was delayed by the COVID-19 pandemic, she said.
Google also plans to introduce the company’s first semiconductor research program to Taiwan later this year, Lin said. Students from four local universities will be involved in this program, she said.
Minister of Digital Affair Audrey Tang （唐鳳） told reporters on the sidelines of a meeting at the legislature’s Transportation Committee that the fund is “a welcome development,” and confirmed that Meta is formulating a similar plan.
“Establishing a fund is a relatively achievable goal for digital platforms, compared with mandatory bargaining with news media outlets over pricing of news content, as is done in Australia,” Tang said.
新聞來源：TAIPEI TIMES
