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進入《TAIPEI TIMES》 Eslite Spectrum opens a new store
Eslite Spectrum Corp chairwoman Mercy Wu speaks at the opening of the company’s new department store in New Taipei City’s Sindian District yesterday. Photo: CNA
Aiming high: Despite pandemic-related losses, Eslite’s newest location should help the department store regain footing with a potential NT$4 billion in sales
By Crystal Hsu / Staff reporter
Eslite Spectrum Corp （誠品生活） yesterday held a grand opening for a new department store in New Taipei City’s Sindian District （新店） that is the largest in Asia by floor space and would help the leisure lifestyle services provider swing into profit next year.
The new outlet, Eslite Spectrum Sindian, has almost 20,000 ping （66,000m2） of floor space that might generate annual revenue of NT$4 billion to NT$5 billion （US$123.96 million to US$154.95 million） by housing 250 retail brands including 20 themed restaurants to meet the entertainment needs of people in neighboring areas, Eslite Spectrum chairwoman Mercy Wu （吳旻潔） said.
The number of visits turned out higher than expected during the soft opening, giving Eslite Spectrum the confidence to aim high, Wu said.
Eslite Spectrum, which operates Eslite Bookstore （誠品書局） and Eslite Hotel （誠品行旅）, as well as supplies kitchen equipment and wines, has not yet emerged from COVID-19 pandemic-related losses.
Things should improve next quarter and turn a new page next year with help of the Sindian property and forthcoming outlets in Kaohsiung and Taichung, Wu told reporters.
The Sindian branch takes up partial floors of Yes, Life Yulon City （裕隆城）, a mixed-use complex owned by Yulon Motor Co （裕隆汽車）.
Wu said Yulon invited Eslite to help convert the massive plot of land into a mixed-use complex in 2013, and she was in talks with more than 2,000 retail brands and restaurants to make a presence in the property.
The department store’s location in New Taipei City made luxury brands impractical partners, and Eslite Spectrum had to focus on community-minded shops and eateries instead, Wu said.
“We have to adjust and drop our past preference for lesser-known brands and collaborate with Uniqlo, Niko, Nike and other popular fashion and sports brands to satisfy the needs of different customer groups,” Wu said.
Toward the end, the company also believed there must be sufficient dining options that could account for up to 40 percent of the space, she said.
Still, Eslite Spectrum has set aside generous space for book collections that are as large and diverse as in the Eslite bookstore across from National Taiwan University, Wu said, adding that the bookstore would organize exhibitions and events to entertain customers.
In addition, Vieshow movie theaters are occupying the sixth to eighth floors and could seat 2400 people, according to Yes, Life Yulon City data.
The Yulon Group is seeking to add high-rise residential buildings in the complex to make the best use of its space.
新聞來源：TAIPEI TIMES
People read books at an Eslite Bookstore within a new department store operated by Eslite Spectrum Corp in New Taipei City’s Sindian District yesterday. The department store is expected to generate an annual revenue of between NT$4 billion and NT$5 billion, Eslite Spectrum chairwoman Mercy Wu said yesterday. Photo: CNA
