晴時多雲

《中英對照讀新聞》Recession drives US restaurateurs, diners to food trucks 不景氣驅使美國餐廳業者、顧客轉往行動餐車

2009/09/28 06:00

◎管淑平

Every Thursday night, Lonnie Bishop and Lisa Case have a dinner date. For $5 each, the couple dines on fancy hot dogs served from a food truck.

每週四畢修和凱斯都有個晚餐約會,每人花5美元,這對情人吃的是一輛餐車賣的豪華熱狗。

The fire engine-red food truck is part of a growing fleet of mobile food vendors that raise the bar from the traditional "taco trucks" that sell mainly Mexican fare at construction sites. Their menus are wildly different which are tasty and inventive fare, often organic.

這輛顏色鮮紅的餐車,是數量正在成長的行動食品販售攤車隊的一部分,這些新餐車是把在建築工地以賣墨西哥食物為主的傳統「玉米餅餐車」升級,他們提供的餐點很不一樣,是美味和創意餐點,通常是有機的。

The trend has drawn entrepreneurs looking for opportunities in the recession and diners seeking cheap eats.

這股潮流已經吸引在這波不景氣中尋找契機的企業家,以及尋找便宜小吃的用餐人。

Big chains like Taco Bell uses Twitter for its promotional taco truck that hit the road this summer, handing out free food along its cross-country route.

大型連鎖餐廳如Taco Bell利用Twitter推銷他們今年夏天上路的玉米餅餐車,走遍全國送出免費食物。

Diner Michelle Madrid, 26, said it’s now hip to be a penny-pincher

26歲的顧客梅瑞德說,現在當個花錢錙銖必較的人才是時髦。

"It used to be cool to have a credit card and be all high-flying. Now cash is king," said Kam Miceli, who helped start "Green Truck," which serves high-end organic fare.

「過去是有信用卡、花大錢很酷。現在是現金為王。」協助成立販賣高檔有機食品「綠色餐車」的米契利說。

新聞辭典

raise the bar:動詞片語,提高某事物的門檻、等級。例句:The supervisor has raied the bar for promotion.(主管提高了晉升門檻。)

penny-pincher:名詞片語,(負面)守財奴、吝嗇鬼,(正面)花錢節儉的人。

high-flying:形容詞,很成功的、很有抱負、野心的,或很揮霍、奢華的。例句:I rather be a penny-pincher than be high-flying in everything.(我寧可當守財奴,也不要什麼都很奢華。)